INTERGRATED BRAND MARKETING PLAN

• Canaan Primary School picked the best mission and vision to attract stakeholders. mission is to provide equitable access to quality education for the people of KwaZulu-Natal. Vision is a well educated skilled and highly developed citizenry.

• The Canaan Primary school chose SMART objectives foe obtaining the best results in the school. SMART meaning the chosen objectives are fruitful on learners performance. Measurable- the school ensures that it has the suitable materials to achieve the high pass rate. Achievable-the school award learners with outstanding performances so that thy encourage others to work harder. Relevant-the companies that donate at the school are increasing every year because of the outstanding pas rate results of the learners. Time based-Canaan Primary School ensures that at the end of the year they receive 100% pass rate in all grades.